Mobile & Web
analytics
Tracking system setup services for your project
TRACKING CLUSTER FOR BUSINESSES
Tracking report is your dashboard that shows where and how your business is flying.
Imagine you just got a seat on a jet plane. It’s time to take off and the pilot says:
Sorry, our GPS is broken so I’m going to navigate using stars.
WHAT?
Yeah, it’s okay. We might miss the right city but I’ll get us…somewhere.
The jet plane is your business. It can get you to the destination or it can crash.
MAIN QUESTIONS ANSWERED BY THE CORRECT ANALYTICS
Product / Service data
User Behavior
How do users interact with the product or service on the website or mobile app? Which features are they using the most and the least?
Performance
Is the product or service performing as expected? Are there any technical issues affecting user experience, such as slow loading times or errors?
Conversion Rates
What percentage of visitors/users take desired actions, such as signing up, making a purchase, or using specific features?
User Satisfaction
Are users satisfied with the product or service? Are they providing positive or negative feedback through user surveys or ratings?
User Demographics
Who are the users, and what are their demographics, such as age, gender, location, or device type?
Marketing / Sales data
Traffic Sources
Where is the website or app traffic coming from? Is it from organic search, paid advertising, social media, or referral links?
Lead Generation
How effective are marketing campaigns in generating leads or inquiries? What channels and strategies are most successful?
Conversion Funnel
What is the conversion path users take from the first interaction to making a purchase? Where are drop-off points in the funnel?
Revenue and Sales
What is the revenue generated through the website or app? What products or services are selling the most, and what is the average transaction value?
Return on Investment (ROI)
Are marketing campaigns providing a positive ROI? How much money is being spent on marketing, and what is the resulting revenue?
WHAT WE WORKED ON
Real Estate Projects
E-Commerce Projects
Mobile Apps Projects
B2B & SaaS Projects
Fintech Projects
YOUR BUSINESS WITH NO TRACKING
No ad stats reporting
Can’t see the Customer Acquisition Cost (CAC). Playing Russian Roulette with the budget.
No user/client traction across the funnel and inside the product
Not possible to work with “visitor -> client” conversion rate. Delivering features in a ‘leap of faith’ mode: never know HOW new release impacts product.
No ad ROI/ad revenue stats for the ad networks
Ad network can’t optimize itself. You get overpriced or low quality leads.
No A/B testing tools on your app and/or website
Can’t test which feature/text/picture/option works best. Need to release an update for every test.
No retain/churn stats reporting
Product/business decision making is slow and uncertain.
YOUR BUSINESS WITH TRACKING
Save more time
Save ~20% of time for marketing, product and sales teams. No need to collect all data for a period. Everything your business needs to know is already on the table. Plus if you need to conduct A/B testing (and you do) - you save 1-4 weeks on each test.
Save ads budget
Save ads budget, know Customer Acquisition Cost for each ad network/campaign/ad. Choose LTV-positive acquisition channels only.
Ad campaigns are automatically optimized for your business objectives
Ad campaigns are automatically optimized for your business objectives All modern Ad networks like Facebook/Instagram/Google are designed to be self-optimized using automated customer analytics data. Ad networks are learning what kind of customers you need to attract.
Precise audiences
Get audience insights every day. Use automatically generated similar audiences (Look-a-like) based on your best customers that came before
Strategic planning
Marketing, Sales, Production - teams now can make decisions based on analytics reports rather than using personal hypothesis/experience.
HOW WE MAKE YOUR TRACKING EFFECTIVE
We conduct a free analysis of your product, prepare analytics system, channels and business model. Then we elaborate, pitch and harmonize our offer with a roadmap. As a result, we sign a contract and begin doing our work.
The data analyst and marketer writes the terms of reference for the developer and helps with the implementation process.
Settings in the interfaces of analytics systems and the creation of the account structure. Creation of regulations for maintaining UTM tags and other nuances of maintaining.
We test tracking on different platforms to avoid possible breakdowns. After testing is passed, we conduct a demo of the work performed and transfer all the access.
WHAT THE MOBILE APP TRACKING FUNNEL LOOKS LIKE
WHAT THE WEBSITE TRACKING FUNNEL LOOKS LIKE
ROI>0 if LTV>CAC
We assist startups and property businesses in growing digital marketing from an idea to xx.xxx customers with digital channels, data analysis and customer research.
Our toolkit
Our specialists work with the most advanced mobile and web analytics technologies on the market to make your site look and work according to modern quality standards. Also, using the most popular development tools makes it easy to find specialists when they are needed.
