Customer
Research
CUSTOMER RESEARCH
FOR OPTIMAL BUSINESS DECISIONS
Why does your company need customer research?
Customer pains
To identify customer pains and eliminate barriers for boosting your revenue and achieving your business goals
Value proposition
To create a unique data-driven value proposition to attract your target audience
Misidentifying your customers’ pains or their priorities to perform JBTD results in your team working for weeks/months on problems that your customers aren’t willing to pay for, which is money spent in vain.
What we worked on
Real Estate Projects
E-Commerce Projects
Mobile Apps Projects
B2B & SaaS Projects
Fintech
Projects
MAIN BENEFITS OF YOUR CUSTOMER RESEARCH
Evaluation of ideas
Is it feasible and profitable?
What is the budget estimate to create MVP and launch sales?
Does it have scaling potential for other markets?
How to estimate your product value and attract first investors?
Enhancement of economy
How to boost revenue for existing products/services?
What is the budget estimate to create MVP and launch sales?
How to reduce CAC? (Customer Acquisition Cost)
What core features are required for a successful release?
How to reach stable ROI?
What is the optimal development strategy for the X market?
Expansion to new territories
How to minimize the risks of ineffective spending and avoid negative ROI?
How to build communication with the client?
What are the features your users need right now?
How can we increase sales/reduce CAC?
WHAT YOU ARE GETTING
AFTER THE RESEARCH?
Product potential for different markets
You are getting the approximate CAC (customer acquisition cost) BEFORE creating any product
Cost-efficient solution: focus on what matters most
You understand customer needs based on stats and get the job done. Bonus: you save hundreds of hours for product development.
Detailed strategy and investment-ready hypothesis proof
We generate sample data for the profitable and transparent business model. Investors recognize all the benefits and provide funding.
USP for your customers: simple and clear
You are getting the approximate CAC (customer acquisition cost) BEFORE creating any product
HOW WE DO QUALITATIVE
and QUANTITATIVE RESEARCH?
STEP 1: QUALITATIVE RESEARCH
7-21 days
WHAT WE DO
We brainstorm with your team to identify top audience pains and key clients problems.
Preparing open-ended questions for phone interviews.
We build a list of potential respondents and get your approval.
We process the results and refine the initial pains list.
STEP 2: QUANTITATIVE RESEARCH
14-21 days
WHAT WE DO
We compile pain stories based on qualitative research results and present case studies where customers lost their money or got stuck with the development. Case studies are presented below in an intuitive way and can be easily grasped by general audiences
We design an online survey using Typeform and incorporate pain stories in it. Respondents are suggested multiple-choice questions and should pick one that describes their case most accurately: - I miss opportunities or loose money due to X problem;- I had an X problem and solved it with Y - I didn't have an X problem, or it didn't bother me.
We design and produce your marketing materials, set up your Facebook page and Facebook Ads account and develop your advertising campaign.
We design and produce your marketing materials, set up your Facebook page and Facebook Ads account, and develop your advertising campaign.
We set up your Google Analytics account to track conversions from Facebook Ads and launch your advertising campaign.
We process survey results, extract stats and verify initial hypotheses.
All interviews are recorded and shared with you.
Phone interviews usually last 30-60 mins. We never compensate the respondents to avoid biased responses.
HOW THE FINAL RATING
OF CUSTOMER PAINS LOOKS LIKE
Problem distribution for target audience
Audience regularly lose money and don’t know how to solve the problem
Aware of the problem but don’t consider it necessary to solve it
The problem didn’t arise
WHAT WE DELIVERED?
TOP-3 customers pains (customers need a solution and are willing to pay for it)
Your Ideal Client Profile (ICP)
Hot leads ready to try your product upon its release
Strategic product development recommendations